Package swap
You will explore and analyse semiotics and branding associated with packaging design to understand how design works in a social con - text. You will develop an understanding of how signifiers, symbols, colour and style can communicate to a specific target market and impact Label and package design swap You will choose 2 radically different products (e.g. soup and a clean - ing product) that have different target markets (e.g. male/female, luxury/budget) and swap their expressive qualities and branding.